I work with founder-led and independent brands at pivotal moments of growth—helping them define their narrative, sharpen their positioning, launch new products, and build long-term communications strategies.

With nearly two decades of experience spanning Burberry, Ralph Lauren, rag & bone, and independent brands, I help companies shape how they're perceived through communications strategy, brand positioning, editorial storytelling, and strategic partnerships.

Services

Communications Strategy

Developing communications frameworks that align brand positioning, business objectives, and long-term growth.

Brand Narrative & Positioning

Defining a clear point of view, messaging, and voice that differentiate brands in competitive markets.

Editorial Strategy & Media Relations

Building thoughtful editorial narratives, media relationships, and long-term communications opportunities.

Partnerships & Strategic Collaborations

Identifying and developing partnerships, events, and cultural opportunities that expand brand awareness and audience.

work experience

Communications strategy, editorial positioning, and brand narrative for SAVAS

Heritage storytelling and communications strategy for Vogel

U.S. launch strategy and market positioning for Rapha

Communications leadership spanning Burberry, Ralph Lauren,

and rag & bone

Luxury hospitality and brand activations for Armand de Brignac